There are some simple ways small businesses can cut shipping costs. These are often overlooked; especially as small businesses don’t always employ shipping experts.
Clean Up Your Mailing Lists
Regular mailing costs aren’t high, but they do add up. If your mailing list contains 15% outdated or inaccurate addresses because it hasn’t been cleaned in a long time, that directly translates. You could be spending 85% of the cost you’re currently spending on mailings, and that’s before factoring in shipping to bad addresses. Those create delays and return costs that are even higher, as well as unhappy customers wondering where their shipment is.
Partner with a Shipping Company
Most small businesses don’t enjoy the luxury of having a shipping expert. The people focusing on other aspects of your business won’t have time to become shipping experts either. This is why it’s a good idea to work with a shipping company that can lend you this expertise and treat you as one of its priority customers. A trustworthy shipping company for a small business can guide you through the shipping process and highlight cost-saving approaches that you wouldn’t otherwise know.
Modes of Shipping
Another advantage this kind of expertise provides is allowing you to mix and match modes of shipping. Oftentimes, ground shipping may offer less expensive options (and safer handling) than standard postal rates. Other times, an ideal air route will be present that can save you over other options you might have taken. Combining legs of transport by cost or time parameters can mean bespoke transport chains that can’t always be achieved through regular post are created for your business’s use.
Clean up your mailing lists, find a shipping company for a small business, and discuss how various modes of shipping can reduce costs or improve timeliness and customer satisfaction.